Principles of Marketing
Northwest Vista College Schedule/Catalog 2019-2020
   

MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills prerequisites: Ready for INRW 0420, MATH 0410

Semester Hours: (3 -3- 0)

CIP: 52.1401


Offered at:
NLC: No
NVC: Yes
PAC: Yes
SAC: Yes
SPC: Yes


Click here for course schedule information.