Principles of Marketing   [Archived Catalog]
Northwest Vista College Schedule/Catalog 2013-2014
   

MRKG 1311 - Principles of Marketing


Reading Basic Skills Prerequisite (Fall 2013): READ 0301 
Integrated Reading & Writing Basic Skills Prerequisite (Spring 2014): INRW 0305 
Math Basic Skills Prerequisite (Fall 2013): MATH 0301 
Math Basic Skills Prerequisite (Spring 2014) MATH 0305 
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3-3-0)

CIP: 52.1401


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