Principles of Marketing   [Archived Catalog]
Northwest Vista College 2009-2010 Academic Catalog
   
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MRKG 1311 - Principles of Marketing


Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3- 3 -0)

CIP: 52.1401


Click here for course schedule information.


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