Principles of Marketing   [Archived Catalog]
Northwest Vista College Schedule/Catalog 2012-2013
   
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MRKG 1311 - Principles of Marketing


Reading Basic Skills Prerequisite: READ 0301
Math Basic Skills Prerequisite: MATH 0301
Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Semester Hours: (3-3-0)

CIP: 52.1401


Click here for course schedule information.


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